Rethinking growth: how international quality can compound resilient alpha

International Franchise has recently celebrated its 5-year anniversary. Since inception, Elias Erickson has demonstrated that it’s possible – through a range of environments – to protect on the downside without sacrificing upside. In our view, this makes it an excellent complement to traditional equity allocations.

Jan 24, 2024

6 minutes

Elias Erickson

Sprinting to end the year, global equity markets delivered a welcome recovery from a bruising 2022 – a strong but generally unanticipated result. As 2023 began, many pundits predicted further market malaise and an economy sliding into recession or even stagflation. It’s easy to see why: financial conditions were tightening dramatically, economic indicators were deteriorating, the yield curve was already inverted, and geopolitical risks remained high. Thankfully, such dire scenarios were avoided (or at least delayed) as robust consumer spending revealed a rosier reality. Equity returns were further buoyed by innovation, especially AI advancements – which drove one of the most concentrated equity markets in decades, and by a constructive evolution between interest rates, inflation and economic growth.

2023 reinforced a variety of familiar lessons, including the perils of market timing and oversimplifying complex market forces. Though tempting, these inclinations ultimately divert one’s attention from true drivers of long-term value creation. And what are those? Growth in cash flow and dividends – measures of tangible economic progress – which together account for the majority of equity returns over time.

Figure 1: Free cash flow growth and dividends account for the bulk of long-term returns

Figure 1:

Source: Ninety One, Bloomberg, December 29, 2023. Index analyzed: MSCI ACWI ex-US. For further information on the investment process and indices, please see the important information section below.

Between euphoric highs and desperate lows, the market faithfully returns to the prospects of these core fundamentals. Recently, higher rates forced this reminder, encouraging investors to reprioritize profitable, cash-generative growth as valuations incorporated increasingly expensive funding costs. While less rewarded by markets in 2020 and 2021, companies with strong funding positions, low capital intensity, and accretive reinvestment opportunities are now seeing a step change in their growth advantages versus weaker competitors.

These and the following attributes drive the resilient growth outcomes delivered by the quality approach of Ninety One’s International Franchise strategy, founded and led by Elias Erickson.

Figure 2: Our definition of quality companies


Hard-to-replicate enduring competitive advantages


Dominant market positions in stable growing industries


Low sensitivity to the economic and market cycle


Healthy balance sheets and low capital intensity


Sustainable cash generation and effective capital allocation

Since inception, Ninety One’s International Franchise strategy has comfortably outperformed its MSCI ACWI ex-US benchmark, performing in the top decile and delivering 450 bps (gross)/367 bps (net) of annualized alpha for clients.1

Figure 3: International Franchise has comfortably outperformed its benchmark since inception

Figure 3:

1 year 5 years p.a. Cumulative
Composite (gross) 21.1% 11.6% 73.0%
Composite (net) 20.2% 10.7% 66.6%
Benchmark 15.6% 7.1% 40.8%

Past performance does not predict future returns; losses may be made.

Source: Ninety One, December 31, 2023. Where performance is gross of fees, returns will be reduced by management fees and other expenses. Net performance is net of the highest institutional segregated portfolio management fee. Both gross and net returns are in USD, shown net of all trading expenses. Income is reinvested. International Franchise strategy inception: December 31, 2018. International Franchise benchmark: MSCI ACWI ex US. International Franchise description: Global ex-US equity mandates focused on high quality companies with strong franchises, comparison indexed against the MSCI AC World ex-US index.

We are pleased to see returns reflect the portfolio’s earnings over time, shown below, which have compounded at just under 9% per year. Two important observations: First, a materially lower drawdown than the market in 2020. Second, despite outperforming, the strategy has actually de-rated relative to the benchmark, whose anemic earnings contributed only nominally to its returns.

Figure 4: International Franchise’s EPS has compounded faster and more consistently than its benchmark’s

Figure 4:

Past performance does not predict future returns; losses may be made.

Source: Ninety One, Bloomberg, December 29, 2023. Based to 100 at Dec 2018. Earnings based on blended 12-month forward EPS. Based on a related portfolio with substantially similar objectives as those of the services being offered.

International Franchise has been tested by five very different environments, notably:

2019: a steady ‘goldilocks’ economy
2020: the COVID-19 pandemic
2021: a low-rate, money-stimulated bull market
2022: war in Europe, rampant inflation
2023: record interest rate hikes, slowing global growth

Strong performance across diverse circumstances, especially in the context of efficient turnover (~15% per year), reveals another key benefit of our approach – adaptability2. How a company responds to change, disruption, and stress compounds over time, so we look for companies with low vulnerabilities, large resources, and growth opportunities. As seen in the pandemic, challenge only serves to amplify the advantages of adaptable businesses.

Our quality lens also imbues valuation discipline. We concentrate on growth in cash earnings per share instead of its less reliable precursors, such as growth in users, revenue, or even manipulable accounting metrics. A cash focus helps ensure our appraisals remain grounded in economic realities, including the costs of growth and the flightiness of external funding sources. Valuation discipline in 2021 proved critical in 2022 when rate rises dramatically compressed the multiples of high-growth equities, especially those yet to turn a profit.

A diverse cohort of growth potential

International markets offer a large and diverse array of opportunities which we scour in a benchmark agnostic fashion for companies exhibiting our preferred attributes. As the investment landscape evolves, our characteristic-led philosophy and process naturally adapts our focus to new opportunities as they emerge and mature. We construct the portfolio with focus and conviction, seeking to optimize risk across 25-40 holdings3, and as of December 2023, the strategy owned 31 companies across seven sectors domiciled in 13 countries4. Quality allows us to differentiate the return stream (active share of 93%) while keeping a lid on risk (0.87 beta).

Many of our holdings rely on intangible assets, including patents, technology, and trademarks. Such businesses can enjoy inherent protections to competition and often don’t require significant capital to maintain or grow. Consider the heritage of French luxury house Hermes5, founded in 1837, and those of iconic skincare brands L’Oreal Paris (L’Oreal, France) and NIVEA (Beiersdorf, Germany). Scaled, multi-generational customer resonance is an irreplicable asset and creates a foundation for high-return innovation and brand extension. Other examples include well-loved brands from Nestle, Reckitt, and Kweichow Moutai which serve the regular and essential demands of global customers.

Ample, accretive reinvestment opportunity is another characteristic we prize. This attribute is exemplified by Canadian holding Constellation Software, a consolidator of niche software businesses, which include municipal bus scheduling systems and software for special education programs. Constellation has acquired a highly diverse array of more 800 companies over 120 different markets. In conservative contrast to other acquirors, Constellation uses its own cash flow rather than debt to fund deals. Offering staples-like diversification with software financials, we believe Constellation is a free cash flow machine with vast room to run.

Holdings in the portfolio are thoroughly vetted in a robust, collaborative process involving the analysts and portfolio managers in the global Quality team. Founded in 2007, the Quality capability is a scaled, global equity platform managing over US$30 billion in assets6. Over time, the capability has introduced new strategies to meet client needs, including International Franchise in the US by lead portfolio manager, Elias Erickson. The ex-US expression of the same investment philosophy and process practiced by the team since 2007, International Franchise further validates the team’s track record of delivering resilient growth performance with its quality approach.

Where does International Franchise fit in portfolios?

International Franchise’s results are compelling and its performance pattern distinctly asymmetric. The strategy’s upside/downside capture ratio stands at 1.18 gross of fees (1.13 net) since inception. The upside capture is currently 103 (101) – meaning the portfolio has captured an additional 3% (1%) in up periods of the market, with the downside capture at 87 (89). This is a powerful pairing; preserving the base enables richer compounding during more profitable times. Strong bull markets may favor more aggressive or momentum styles, but the appeal may not last across more varied backdrops.

Figure 5: International Franchise has outperformed its five largest growth alternatives through a variety of environments

Figure 5:

Past performance does not predict future returns; losses may be made.

Source: eVestment, December 31, 2023. Performance is net of fees. 5 Largest Growth Managers defined as those with the largest strategy AUM in the ACWI ex US Equity, where Primary Equity Style Emphasis = Growth, Secondary Equity Style Emphasis = Not Applicable, Primary investment Approach = Fundamental.

International Franchise resides on the less risky end of the growth spectrum, which makes it an enhancing complement to more aggressive styles. Adding International Franchise to portfolios barbelled between deep value and momentum has been shown to increase alpha while also reducing volatility and drawdowns. A growth orientation drives the former, while the latter is derived from the strategy’s quality aspects, including recurring revenues, strong balance sheets, high margins, low investment requirements and experienced management teams. These attributes have recently helped the strategy successfully navigate a period of high inflation and rising rates. Though independently attractive, International Franchise can also improve the outcomes of traditional equity allocations.

Figure 6: Adding an International Franchise sleeve can provide a stronger alpha signature

Figure 6:

1 year 5 years p.a.
International Franchise 20.2% 10.7%
Growth Manager 14.6% 8.1%
Value Manager 16.7% 8.7%

Past performance does not predict future returns; losses may be made.

Source: eVestment, December 31, 2023. Performance is net of fees. Growth Manager the largest strategy AUM in the ACWI ex US Equity, where Primary Equity Style Emphasis = Growth, Secondary Equity Style Emphasis = Not Applicable, Primary investment Approach = Fundamental, Value Manager the largest strategy AUM in the ACWI ex US Equity, where Primary Equity Style Emphasis = Value, Secondary Equity Style Emphasis = Not Applicable, Primary investment Approach = Fundamental.

Stable foundations for long-term growth

2023 surprised many investors and perhaps, likely even, 2024 will too. Investing is a game of constant change; we assert, however, that the winning strategy does not. Markets – voting in the short run but weighing in the long run7 – inevitably return to the ultimate question of consequence: a business’ capacity to produce cash for its owners. The imperative for investors, of course, is that this capacity grows. Such resilient growth outcomes are best pursued with a structured emphasis on quality. Five years on, International Franchise has provided an attractive alternative and complement to classic investment styles, delivering desirable, stable outcomes without sacrificing upside.

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1 Since inception, top decile vs. eVestment ACWI ex US Large Cap Equity (gross universe).
2 Ninety One, September 2022. Antifragile investing: Companies that can ‘Be like Mike’.
3 These internal parameters are subject to change not necessarily with prior notification.
4 The portfolio may change significantly over a short space of time.
5 This is not a buy, sell or hold recommendation for any particular security.
6 Source: Ninety One, as of December 31, 2023.
7 “In the short run, the market is a voting machine, but in the long run, it is a weighing machine” – Benjamin Graham.

General risks. No representation is being made that any investment will or is likely to achieve profits or losses similar to those achieved in the past, or that significant losses will be avoided. The value of investments, and any income generated from them, can fall as well as rise. Costs and charges will reduce the current and future value of investments. Past performance does not predict future returns. Investment objectives may not necessarily be achieved; losses may be made. Target returns are hypothetical returns and do not represent actual performance. Actual returns may differ significantly. Environmental, social or governance related risk events or factors, if they occur, could cause a negative impact on the value of investments. Downside protection is not guaranteed.

Specific risks. Currency exchange: Changes in the relative values of different currencies may adversely affect the value of investments and any related income. Derivatives: The use of derivatives is not intended to increase the overall level of risk. However, the use of derivatives may still lead to large changes in value and includes the potential for large financial loss. A counterparty to a derivative transaction may fail to meet its obligations which may also lead to a financial loss. Equity investment: The value of equities (e.g. shares) and equity-related investments may vary according to company profits and future prospects as well as more general market factors. In the event of a company default (e.g. insolvency), the owners of their equity rank last in terms of any financial payment from that company. Concentrated portfolio: The portfolio invests in a relatively small number of individual holdings. This may mean wider fluctuations in value than more broadly invested portfolios.

Indices. Indices are shown for illustrative purposes only, are unmanaged and do not take into account market conditions or the costs associated with investing. Further, the manager’s strategy may deploy investment techniques and instruments not used to generate Index performance. For this reason, the performance of the manager and the Indices are not directly comparable.
If applicable MSCI data is sourced from MSCI Inc. MSCI makes no express or implied warranties or representations and shall have no liability whatsoever with respect to any MSCI data contained herein. The MSCI data may not be further redistributed or used as a basis for other indices or any securities or financial products. This report is not approved, endorsed, reviewed or produced by MSCI. None of the MSCI data is intended to constitute investment advice or a recommendation to make (or refrain from making) any kind of investment decision and may not be relied on as such.

Specific Portfolio Names. References to particular investments or strategies are for illustrative purposes only and should not be seen as a buy, sell or hold recommendation. Such references are not a complete list and other positions, strategies, or vehicles may experience results which differ, perhaps materially, from those presented herein due to different investment objectives, guidelines, or market conditions. The securities or investment products mentioned in this document may not have been registered in any jurisdiction. More information is available upon request.

Investment Team. There is no assurance that the persons referenced herein will continue to be involved with investing assets for the Manager, or that other persons not identified herein will become involved at any time without notice. References to specific and periodic team meetings are not guaranteed to be held or fully attended due to reasonable priority driven circumstances and holidays.

Authored by

Elias Erickson

Important Information

This communication is provided for general information only should not be construed as advice.

All the information in is believed to be reliable but may be inaccurate or incomplete. The views are those of the contributor at the time of publication and do not necessary reflect those of Ninety One.

Any opinions stated are honestly held but are not guaranteed and should not be relied upon.

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