Who we are

Our journey taught us to see the world differently, to recognise and embrace change and uncertainty. It's who we are.
Our journey taught us to see the world differently, to recognise and embrace change and uncertainty. It's who we are.

We believe that active investing can be a force for good.

We started in South Africa, in '91, as Investec Asset Management, with a belief that we could do things differently. Back then, change was coming and along with its challenges came the chance to invest in a better future.
Today, we continue to bring a different perspective on investment. Whether it's the rise of the East or the rise of the machines, we make the best of it. Best for our clients, best for our company, and best for the world in which we live.

Change taught us to be bold. Resilient. Agile. To believe that active investing can be a force for good.

We are Ninety One - Investing for a world of change.
Our purpose

Ninety One has always been a purposeful business. We began with the aim of making a positive difference to both our clients and the country in which we started and since ’91 have expanded our scope and ambition globally.

Our purpose is simple: ‘Investing for a better tomorrow.‘ It guides our strategic decision making, culture and our daily endeavours. We split this into firm, investing and the wider world.

Better firm

We aim to achieve excellence over the long term through building a great firm, with a culture that encourages our people to achieve their highest potential. By intentionally building a great firm, we are holding ourselves personally accountable and internalising our purpose.

Better investing

Long-term investment excellence is our primary focus and is non-negotiable. Providing our clients with an investment offering that allows them to achieve their financial goals is the concrete manifestation of our purpose. We are quite literally investing for a better tomorrow.

Better world

We seek to make a difference to the world’s greatest challenges by investing our clients’ capital in a responsible manner towards the most responsible users of that capital. Being a fully engaged participant in society and actively preserving our natural environment is both our opportunity and promise.

Investments involve risk; losses may be made.