4Factor

Fundamental active investors harnessing technology.
Fundamental active investors harnessing technology.

We are bottom-up fundamental stock pickers.

We scrutinise companies against four alpha-generating characteristics combining traditional financial characteristics (Value and Strategy) with behavioural finance (Earnings and Technicals).

Our proprietary 4Factor screen objectively ranks the market, removing any biases. This focuses our fundamental research platform on the most compelling investment ideas for inclusion in the portfolio.

We look for high quality, attractively valued companies with improving operating performance that are receiving increasing investor attention. Our aim: avoid the behavioural errors made by investors and take advantage of the inefficiencies they create.
Our disciplined, 4Factor process avoids bias and emotion, seeking to achieve more consistent returns.
Mark Breedon
Rhynhardt Roodt
Greg Kuhnert