Quality

Our proprietary approach to quality focuses on attractively valued companies with enduring competitive advantages, disciplined capital allocation and sustainable cash flows.

How we invest

We seek a purer expression of quality companies. We focus on fundamental research, to identify companies with rare and exceptional characteristics that can compound shareholder value over the long term.

Our research seeks to identify companies that possess some of the following key attributes.

  • Hard-to-replicate enduring competitive advantages
  • Dominant market positions in stable growing industries
  • Low sensitivity to the economic and market cycle
  • Healthy balance sheets and low capital intensity
  • Sustainable cash generation and effective capital allocation

These exceptional qualities have enabled companies to deliver sustainably high returns on capital, and compound cash flows over the long term.

We’re looking for quality companies with enduring competitive advantages and high returns on capital; offering the best combination of quality, growth, and valuation.
Clyde Rossouw

Our research


We have exacting requirements on the companies we add to our portfolios. This requires deep fundamental research conducted by specialists in that sector and then exhaustive peer review.

ESG considerations are fully integrated across all our Quality strategies and we work closely with Ninety One’s ESG team as part of this analysis.

We tend to invest for the long term and take an owner mind set, actively engaging with management.

We build high conviction portfolios, where each holding counts. Our portfolios are therefore well differentiated from their respective benchmark indices and have high active share. We also offer a dedicated UK Sustainable Equity strategy which seeks to provide attractive financial returns and invest in companies making a positive contribution to the future of society and the environment.

Global Range


At Ninety One, we have been managing quality strategies since 2007. We run a range of growth and income strategies – global, UK and regional with a strong record of long-term outperformance and lower volatility.*

Global skillset


The team running this broad range of strategies is fully integrated and located in London, New York and Cape Town. This diversity provides a rich pool of skill sets and perspectives which are incorporated across the team for the benefit of all the strategies we run.
Investments involve risk; losses may be made.