Planetary Pulse - Wave 1

Sustainable investing - What investors want

The Planetary Pulse survey reveals answers to investor questions on sustainable investing.

19 Oct 2021

20 minutes

The Planetary Pulse survey reveals answers to investor questions on sustainable investing.


Sustainable investing - What investors want
It's more about attitudes than age

Sustainable investing - What investors want

Wave splashing on sea
Investors have sustainable investing high on the agenda and while each have varying knowledge, understanding and attitudes toward sustainable investing, all want their money to have a positive impact.

Ninety One commissioned the second edition of the Planetary Pulse survey to find out. First, we asked investors what sustainable investing means to them. We share the results here. Second, we focused in on investing to tackle climate change, asking what it means to allocate capital towards the net-zero transition. We’ll reveal those results in our next survey release.

  • Our survey revealed a strong desire among investors to put their money to work to make a positive impact: three-quarters of investors believe that their money should be invested to make a difference. At the same time, return and risk remain the main determinants of any investment decision.
  • It also showed that expectations are high: a large majority of investors agree that sustainable investing – which we defined as ‘investing in countries and companies that seek to minimise their harmful, and/or maximise their positive, impact on society and the environment’ – is ‘vital for the future of the planet’, suggesting they think their portfolios can make a real-world beneficial impact.
  • What’s driving them to want to invest sustainably? The main cause appears to be mounting concern about the environment, especially climate change: more than half of the investors we surveyed cited world events linked to climate activity as a key driver for considering sustainable investments.
  • But the Planetary Pulse survey also highlighted a major knowledge gap: many people are still unsure what sustainable investing involves. It also revealed that sustainable investing often means different things to different people, and that investors have widely varying preferences for types of sustainable investment products.
Download wave 1 research findings (PDF)

Important Information

The information may discuss general market activity or industry trends and is not intended to be relied upon as a forecast, research or investment advice. The economic and market views presented herein reflect Ninety One’s judgment as at the date shown and are subject to change without notice. There is no guarantee that views and opinions expressed will be correct and may not reflect those of Ninety One as a whole, different views may be expressed based on different investment objectives. Although we believe any information obtained from external sources to be reliable, we have not independently verified it, and we cannot guarantee its accuracy or completeness. Ninety One’s internal data may not be audited. Ninety One does not provide legal or tax advice. Prospective investors should consult their tax advisors before making tax-related investment decisions.

This communication is provided for general information only and is not an invitation to make an investment nor does it constitute an offer for sale. Investment involves risks. This is not a recommendation to buy, sell or hold a particular security. No representation is being made that any investment will or is likely to achieve profits or losses similar to those achieved in the past, or that significant losses will be avoided. The securities or investment products mentioned in this document may not have been registered in any jurisdiction.

This communication may include hyperlinks which lead to websites published or operated by third parties. Providing the hyperlink does not imply any affiliation, sponsorship, endorsement, approval, verification or monitoring of any information contained in the third party websites. Ninety One has not reviewed any third party websites for accuracy or completeness and is not in any way responsible for the content of any third party websites. Using or following the hyperlinks is at your own risk.

In Hong Kong, this communication is issued by Ninety One Hong Kong Limited and has not been reviewed by the Securities and Futures Commission (SFC).

Except as otherwise authorised, this information may not be shown, copied, transmitted, or otherwise given to any third party without Ninety One’s prior written consent. © 2021 Ninety One. All rights reserved.

Past performance figures shown are not indicative of future performance. Investors are reminded that investment involves risk. Investors should refer to the offering documents for details, including risk factors. This website has not been reviewed by the SFC. 

By clicking on the hyperlink of Investor relations below, you are leaving this website with information specific for retail investors in Hong Kong and entering the global website.

Please note that the global website is not intended to target Hong Kong investors. It has not been reviewed by the Hong Kong Securities and Futures Commission (“SFC”). The website may contain information on funds and other investments products that are not authorised by the SFC and therefore are not available to retail investors in Hong Kong. The website may also contain information on investment services / strategies that are purported to be carried out by a Ninety One group company outside of Hong Kong.

Any product documents and information contained in this website are for reference only and for those persons or entities in any jurisdictions or country where the information and use thereof is not contrary to local law or regulation.

Issuer: Ninety One Hong Kong Limited
Email: [email protected] 
Telephone: (852) 2861 6888 
Fax: (852) 2861 6861