Planetary Pulse

Planetary Pulse: Sustainable investing

As the global economy accelerates its transition to a more sustainable model, are investors ready and able to adapt their portfolios to the new risks and opportunities? How well do they understand what it means to invest sustainably or to tackle net zero? And what do they expect from today’s investment managers?
As the global economy accelerates its transition to a more sustainable model, are investors ready and able to adapt their portfolios to the new risks and opportunities? How well do they understand what it means to invest sustainably or to tackle net zero? And what do they expect from today’s investment managers?

Ninety One commissioned the second edition of the Planetary Pulse survey to find out.

In this multi-part survey, we explore investors attitudes towards sustainable investing – covering almost 17 000 investors across 10 countries.

Planetary Pulse reveals a strong desire to invest sustainably, and shows that expectations of sustainable funds are high.

Investors have sustainable investing high on the agenda and while each have varying knowledge, understanding and attitudes toward sustainable investing, all want their money to have a positive impact.

Intrinsic Insight conducted Planetary Pulse, an independent online study

Intrinsic Insight is the consultancy arm of 4media-group that specialises in global qualitative and quantitative research. The firm uses insight to help brands better understand and deepen their relationships with consumers by identifying and expressing powerful insights that unlock game-changing innovations.

Established in 2011 Intrinsic operates at offices in both the UK and US working for major global brands in healthcare, automotive, financial services and FMCG sectors.

Commissioned by Ninety One

Planetary Pulse is a global study covering investors in UK, US, Canada, Italy, South Africa, Hong Kong, Germany, Denmark, Sweden and Singapore.

About the survey:
  • 9 298 investors were interviewed in Wave 1
  • 6 034 investors were interviewed in Wave 2
  • On average, respondents have been investing for 10 years
  • Investors interviewed held at least two or more investment products in addition to pensions and property

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