An opportunity too big to ignore
The country already possesses the second-largest equity and bond markets. We believe its long-term growth prospects will be driven by:
China’s economy is rapidly shifting from investment-heavy export industries to more sustainable, consumer-oriented sectors. Fuelling economic expansion, the spending power of Chinese consumers is rising.
China’s middle class is expanding, and with it its disposable income. By 2030, the middle class is expected to represent 75% of China’s population and have equivalent spending power to the US middle class.
Spending power: per capita annual disposable income (% of population)
Source: The Economist Intelligence Unit December 2018
China is one of the world’s most digitally savvy societies. Its 750 million connected citizens spend an average of 27 hours online each week, and the digital economy now contributes a third of China’s GDP1.
China’s rural economy is vast, understudied and underestimated. Yet over the last two years, rural China has quietly become central to President Xi Jinping’s reform plans, as he believes China’s ability to fulfil its major economic goals all critically depend on turbocharging the rural economy.
The development of rural China is a story of integrating an economy on a vast scale. It will be achieved by rural reform, meritocracy in government and e-commerce:
3 pillars of rural reform
The value of investments, and any income generated from them, can fall as well as rise.
Emerging market (inc. China): These markets carry a higher risk of financial loss than more developed markets as they may have less developed legal, political, economic or other systems.